Friday, October 31, 2014
Highest advertising: Dubai breaks Guinness World Records world record (VIDEO)
DUBAI, UAE -- Dubai has once again achieved a World Record title through the Dubai World Hospitality Championship which displayed the world's highest advert from the top of the Burj Khalifa with a height of 452 metres; the previous Guinness World Records wold record of the highest advertising in the world was recorded in the US with a height of 310 metres, according to the World Record Academy: www.worldrecordacademy.com/.
Photo: Dubai World Hospitality Championship (DWHC) announced that it has achieved a new World Record title with the display of the world's highest advertising from the top of Burj Khalifa with a height of 452 meters. (enlarge photo)
The Guinness World Records' record for the e largest advertising hoarding measures 436,250 m². It was produced by Betfair, using plants such as mustard, poppies and marigolds to create the slogan "No.1 for football and still growing!". It was completed on 1 June 2008. The sides of the advertisement measured 1,355.1 m (4445 ft 7 in) 1,340.9 m (4396 ft 4 in), 334.6 m (1095 ft 10 in) and 313 m (1026 ft 11 in).
Guinness World Records also recognized the world record for the largest indoor illuminated advertising sign measures 174.171 m² (1,874 ft² 108 in²) and was achieved by Nissan Motor Co., LTD, at Dubai International Airport, in Dubai, UAE, on 4 February 2013.
The three-day championship, running until November 1 at the Dubai World Trade Centre, is being held under the directives of Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Dubai Crown Prince, and is organised by Zabeel Palace Hospitality in cooperation with the World Association of Chefs Societies (WACS) and the Emirates Culinary Guild (ECG).
Shaikh Mansour Bin Rashid Al Maktoum, who attended the opening of the second edition of the championship, received the Guinness World Records record holder certificate on the sidelines of the event.
This step is poised to promote Emirati hospitality and reinforce Dubai's position as a leading international destination for the hospitality industry.
"This unique and first-of-its-kind advertising is part of our promotional plan to promote DWHC from the top of the Burj Khalifa for the entire world to see, especially that the Burj Khalifa receives around 150,000 visitors from all over the world per month," said Omar Ameen, member of DWHC organising committee.
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