Wednesday, September 11, 2013
Largest donation of toys: TANG breaks Guinness World Record
DUBAI, UAE -- In partnership with non- government organizations, Red Crescent in the UAE, ENSAN and KAFEL from Saudi Arabia, and Dar Al Atta'a from Oman, TANG and contributing children were able to collect and donate a whopping 30,000 toys, weighing a total of 20.713 tonnes (45,657 lb) as part of TANG's 'Do Good' campaign,
setting the world record for the Largest Donation of Toys in 24 hours,
according to the World Record Academy: www.worldrecordacademy.com/.
Photo: TANG, the popular fruit-flavored powdered-beverage from Mondelez International (formerly Kraft Foods), set a world record for the Largest Donation of Toys in 24 hours. A whopping 30,000 toys weighing 20.713 tonnes were collected either online or from shopping sites in Dubai, Kuwait and Saudi Arabia. Photo: Francois Nel (enlarge photo)
The Guinness World Records' record for the largest gathering of plush toys is 5,884 and was achieved by the Girl Scouts of Southeast Florida (USA) at Roger Dean Stadium in Jupiter, Florida, USA.
Guinness World Records also recognized the world record for the largest collection of wind up toys; it is 1,042 toys and belongs to William Keuntje (USA), in Landing, New Jersey, USA.
"We are extremely happy to have set this World Record through one of our strong brands in this region - TANG. This is the second Guinness world records achievement for Mondelēz International in the region," said Mr. Vishal Tikku, Area Director for Mondelēz International in the Middle East.
"Both records have had a strong social element involving donations to the under privileged. Through TANG's 'Do Good' campaign we went a step further by encouraging our loyal consumers to join a social cause, and thus help instill virtues of generosity and a selfless spirit among children."
TANG celebrated the achievement with a Finale Event in Dubai, which was attended by NGO partners, along with members of the media, senior officials from Mondelēz International and special guests.
The 'Do Good' campaign was launched earlier this year by TANG at a press conference also attended by the charity partners and called for children to participate by donating toys in different ways, thereby making them agents of change.
Toys were donated by logging onto www.tangdogood.com and earning points by playing fun-filled games.
Using these points, children were able to donate a virtual toy. For every virtual toy donated, TANG purchased an actual toy and donated it to the agreed charities on behalf of the child. Parents and kids also made personal toy-donations at TANG donation centers, which were set up in malls during the campaign period.
The toys were collected during January to May and donated to children within 24-hours.
Related world records:
Largest Food Drive: "Fill the Bowl" sets world record
Largest donation of pet food: Living Hope Church breaks Guinness world record