Tuesday, February 5, 2013
Largest illuminated advertising sign: Nissan breaks Guinness world record
DUBAI, UAE -- An image of a double-sized Usain Bolt is now prominently featured on a Nissan billboard installed in Terminal 3 at Dubai's international airport; the ad shows Bolt, already a standout at 1.95m tall in the flesh, at over 4.1m even in a crouched position; measuring 28.0m in length and 6.2m in height, with a surface area of 174m2, and with 183,024 white LEDs, the billboard sets the new world record for the largest illuminated advertising sign (indoors),
according to the World Record Academy: www.worldrecordacademy.com/.
Photo: World's largest indoor billboard prominently features Usain Bolt, Olympic sprinting champion and Nissan's "Ambassador of Excitement", in one of the company's "What IF_" global brand campaign ads. (enlarge photo)
Guinness World Records also recognized the world record for the the largest illuminated advertising sign (indoors), set by the giant billboard, installed in Terminal 3 at the Dubai International.
The Guinness world record for the tallest road sign is 18.5 m (60 ft 8.34 in) high. The record, organised by Kurier Redaktion GesmbH & Co KG, was set during the event Vienna Recordia in Vienna, Austria.
An image of a double-sized Bolt is now prominently featured on a Nissan billboard at Dubai's international airport.
The ad shows Bolt, already a standout at 1.95m tall in the flesh, at over 4.1m even in a crouched position.
It is estimated that it would take the world's fastest man the same time to run across the length of the ad as it takes a model year 2013 Nissan GT-R to accelerate from 0 to 100 km/hour: 2.7 seconds.
The mega-sized picture of Usain Bolt is one of a series of advertisements currently placed in major international airports around the world as part of Nissan's "What IF_" global brand campaign.
"It felt natural for Nissan to choose Dubai International, one of the largest and most important airports in the world, as of one of the key locations for the deployment of our global brand campaign. Nissan is proud to have achieved a world record in Dubai, the city of so many world records," commented Roel De-Vries, Global Marketing vice president and Atsuo Kosaka, managing director of Nissan Middle East.
Related world records:
Banner Wrap - Red Tent Campaign
Largest Lite-Brite Picture: ASICS
Greeting Banner- AlpIQ
Human Ribbon - Fort Knox
human peace sign - the Ithaca Festival
Advertising Hoarding - Betfair
Scout emblem - Mexican scouts
aerial banner - Falcon Aviation Services
Interactive Whiteboard - Osnes Nordic Group