Wednesday, October 2, 2013
Most people crammed into a Mini Cooper: Virgin Mobile breaks Guinness world record
Braamfontein, South Africa -- Twenty five people squeezed into the old-school Mini at the new Virgin Mobile concept store in Braamfontein under the watchful eye of the media, the public, several officials, and Sir Richard Branson himself; breaking the previous Guinness World Records' record of 23 people and setting the new world record for the Most people crammed into a Mini Cooper (Classic Model),
according to the World Record Academy: www.worldrecordacademy.com/.
Photo: Virgin Mobile South Africa has successfully achieved a Guinness World Record title for the 'Most people crammed in a Mini Cooper'. 25 people squeezed into the old-school Mini at the new Virgin Mobile concept store in Braamfontein under the watchful eye of the media, the public, several officials and Richard Branson himself. (enlarge photo)
The previous Guinness World Records' record for the most people crammed in a Mini Cooper was 23 and was achieved by Danielle Maynard and the David Lloyd Divas (UK), on the set of ITV's 'This Morning' to celebrate Guinness World Records Day 2012.
Guinness World Records also recognized the world record for the most people crammed into an original FIAT 500; it is 14 and was achieved by the students from ESSCA Business School, in Paris, France.
Twenty five people squeezed into the old-school Mini at the new Virgin Mobile concept store in Braamfontein under the watchful eye of the media, the public, several officials, and Sir Richard Branson himself.
The 25 participants, who needed to be adults taller than 1.5 metres, each received a GALAXY S III Mini – a compact smartphone with a powerful technology punch – sponsored by Samsung Electronics SA.
The new store is said to feature a mixture of British heritage and strong Johannesburg influences. As a way to celebrate the launch of the store, the company said it wanted to bring the world record title to South Africa from the United Kingdom.
"Both this concept store and breaking the Guinness World Record is what Virgin Mobile is all about –innovation, fun, quality, value for money and a sense of competitive challenge. We are always striving to be different and better.
"More importantly, we're focused on contributing to the wellbeing and happiness of people and the sustainability of the planet, hence our partnership with Motherland Coffee Company. Our partners' pioneering attitude to delivering products ethically combines smart disruption with fair play. In short, we're a lifestyle brand and really wanted to create a space for the community to connect and enjoy themselves," says Anton Landman, CEO of Virgin Mobile South Africa.
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