Thursday, July 9, 2009
Largest Online Collaborated Jigsaw-Lipton Yellow
Label Tea sets world record
NEW DELHI, India--Indian jigsaw puzzle enthusiasts
have put together 25,000 images of a puzzle in an online
challenge initiated by Lipton Yellow Label Tea, (a brand of
Hindustan Unilever Ltd.)-setting the world record for the
Largest
Online Collaborated Jigsaw.
The record is based on the number of jigsaw pieces
combining together to form the World's
Largest Online Jigsaw.
Twelve top scorers of the puzzle along with
Royce McClure, who had designed the image of the jigsaw,
and Bollywood actress Konkona Sen Sharma came together
at the culmination of the week long activity of solving the
entire puzzle in the physical space.
“I am glad we have created a record
which actually required people to use their brains and not
by just showing the number of parathas you can eat,” quipped
Konkona, who looked elegant in a white kurta and black
jeans.
The record making spree on www.stay-sharp.in
started on the 22nd of April this year, with the puzzle being
made available on the website until 30th June 2009.
The last day of the exciting week long
activity saw the twelve top scorers along with Royce McClure
and actress Konkona Sen Sharma, jointly, completing
the offline version of the puzzle amidst much fanfare at Delhi’s
Select City Walk Mall, Saket.
Photo: L to R: Vikram Grover,
Category Head, Beverages, HUL along with Bollywood actress
Konkona Sen Sharma & Royce B. McClure the man
behind the historic image of the World's
Largest Online Collaborated Jigsaw Challenge at the crowning
of it's World Record at Select City Walk, Saket, New Delhi
(enlarge
photo)
The World’s
Largest Online Collaborated Jigsaw Challenge launched
by Lipton Yellow Label Tea brought approximately 196,644 sharpest
minds of the country synchronously putting together the pieces.
The 12 fastest scorers were then called
on to put together the image in its physical form, which measures
36×16 feet, and depicts animals and marine life and has lots
of colour. According to McClure, the jigsaw simply depicts
“Life”.
On this prestigious occasion, Mr. Vikram
Grover, Category Head, Beverages, HUL, said, “We re-launched
Lipton Yellow Label Tea with a perfect blend that ensures
delivery of the required levels of Theanine, which along with
the other tea goodness, helps to clear your mind and thus
Stay Sharp.
In line with this proposition, we had launched
the World’s
Largest Online Collaborated Jigsaw Challenge to bring
the sharpest minds together to put India on the sharpest thinkers
map, and set a world record.
We at Lipton are extremely delighted to see
the jigsaw authenticated by such prominent record books. This
is a moment of pride not for only us, but for the entire nation.”
Royce B. Mclure added, “The concept
of jigsaw puzzles has embodied itself with the growing up
phase of each and every individual. The Jigsaw
Challenge launched by Lipton Yellow Label Tea is unique,
as for the first time ever; a challenge of this kind on the
online space brought the people of India together to create
a milestone in history.”
Konkona Sen Sharma added, “I am completely
elated. I think this initiative by Lipton Yellow Label Tea
has not only got India glory but has also proved to the world
that the sharpest minds hail from India. Indians are known
for their sharpness and intelligence around the globe and
this was the ideal platform to put India on the sharpest thinkers
map.”
Related world records:
Largest
jigsaw puzzle commercially available-world record set by Educa
Largest
jigsaw puzzle-world record set by Ravensburg
Fastest
puzzle completed by Elaine Lewis set world record
Most
popular video ever-Numa Numa by Gary Brolsma sets world record
Most
downloaded application in 24 hours-world record set by Firefox
3
Longest
domain name-world record set by
Llanfairpwllgw- yngyllgogerychwyrndrobwll-Llantysiliogogogoch.com
Thursday, July 9, 2009
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