Wednesday, August 3, 2016
Most expensive rice: Toyo Rice Corporation breaks Guinness World Records record
TOKYO, Japan -- -The "World's Highest Quality Rice," which Toyo Rice Corporation (Headquarters: Chuo-ku, Tokyo, President: Keiji Saika) made publicly available for the first time through its online shopping site, was priced at 11,304 yen/kg (109 U.S. dollars/kg) excluding consumption tax and postage, thus setting the new world record for the Most expensive rice, according to the World Record Academy.
Photo: The World's Most Expensive Rice was sold in units of six packages x 140 g for 10,800 yen (including consumption tax and postage). All 30 boxes of the rice were sold as planned. (enlarge photo)
The Guinness World Records world record for the largest rice ball mosaic is 113.96 m² (1,226 ft² 100 in²) and was created by the World's Largest Rice Ball Mosaic Art Project (Japan) at Shibuya Public Hall in Shibuya, Tokyo, Japan, on 11 March 2013.
Guinness World Records also recognized the world record for the largest rice mosaic; it is 1,798 sq.m (19364.14 sq. ft) and was achieved by Chinese Taoism Folk Culture Association (Chinese Taipei) at Changhua City, Chinese Taipei on 8 November 2014.
The rice was sold in units of six packages x 140 g for 10,800 yen (including consumption tax and postage). All 30 boxes of the rice were sold as planned.
Toyo Rice Corporation has advanced its "World's Highest Quality Rice" business since last winter in order to improve the global perception of Japanese rice and provide "a dream and hope" to rice producers in Japan.
Six varieties of rice were carefully selected from among 18 varieties of brown rice that were awarded gold prizes and certified as the world's top quality rice in the International Category at the 17th International Contest on Rice Taste Evaluation (hosted by the Association of the Certified Rice Appraisers) held in Komatsu City, Ishikawa Prefecture.
A total of 3,870 kg of the six varieties of rice were purchased from their producers at 1,900 yen/kg, approximately eight times the usual price for rice. Then approximately 2,000 kg of brown rice grains were selected for their superior vital energy to produce Kinmemai Rice, an ultra-high class rice, with improved taste and vital energy thanks to Toyo Rice's unique aging, polishing, blending and rinse-free technologies.
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