Longest Condom Chain-world record set by PSI Foundation
[Nov 1] BUCHAREST, Romania--Romanian organization the Population
Services International (PSI) Foundation set up the Longest
Condom Chain in the world, which at 3,300 meters was registered
as a new world record.
the presence of Romanian celebrities-like Romania's Pop Diva Loredana
Groza Boncea (see photo) and other NGOs active in the
HIV/AIDS field, 1683 people tied togheter 25.773 Love Plus condoms,
making a 3268,47 meters long condom chain.
The previous world record adjudicated by
Guinness World Records™ was set by UNESCO Thailand, on the 1st of
December 2006, the International Aids Day, during the Condom Chain
of Life festival, when a 2.7 km condom chain was tied.
Through its social marketing programmes,
PSI Romania protected, during its 9 years existence,
over 50 million sexual contacts through the social brand Love Plus.
Love Plus is the only social
brand in Romania, which donates 100% of its sales evenues to fund
its social HIV/AIDS prevention programs. In the last three years,
Love Plus donated over 500.000 euros for HIV/AIDS
prevention among youth through the "I do what I want, but I know
what I am doing®" ( "Fac ce vreau dar stiu ce fac") social