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Largest Zoetrope-world record set by the BRAVIA-drome from
Sony
VENARIA, Italy -- The BRAVIA-drome from Sony has
a circumference of 31.41 metres, equivalent to a diameter
of exactly 9.998 metres and nearly two and a half metres in
height-setting the world record for the Largest
Zoetrope.
Photo:Sony unveiled the motion making
star of its latest marketing campaign in front of the world's
media at a dramatic night-time shoot in Venaria, Italy this
month. (enlarge
photo)
FIFA World Player of the Year and AC Milan
soccer legend Kaka was also present at the unveiling as still
images of him performing his signature moves had been placed
inside the BRAVIA-drome
for its first ever public performance.
The BRAVIA-drome
was designed to demonstrate the technology behind Sony's Motionflow
200Hz functionality, which eliminates all jerkiness and smoothes
the images on screen as they happen.
The football theme was chosen as watching a match
is one of the best ways to fully appreciate Motionflow, allowing
viewers to watch the flight of the ball as it crashes into
the back of the net.
"We wanted this to be more than a television
ad shoot," said Giles Morrison, General Manager, Marketing
Communications Europe for Sony. "This was about creating a
spectacle that people would never forget. The four world record
attempts really helped add to the whole experience. At Sony,
we always aim to be the best at whatever we do."
BRAVIA-drome: Vital Statistics
-- The optimum speed of the BRAVIA-drome is 44kph
-- The BRAVIA-drome can reach speeds of over 50kph
-- The BRAVIA-drome measures 10m in diameter
-- It takes ten men three days to fully assemble the
BRAVIA-drome
-- The BRAVIA-drome is transported by two 40ft trucks
-- It took six weeks for the BRAVIA-drome to be built
in full for the first time
-- Weighing in at ten tonnes, it is the biggest
zoetrope ever built
Related world records:
Fastest
street legal car-world record set by G-Force
Fastest
PC-world record set by Fi7EPOWER MLK1610
Fastest
processor-world record set by Intel Core i7
Smallest
satelitte messenger-world record set by SPOT
Largest
Lite-Brite Picture-world record set by ASICS
Most
durable phone-world record set by the Sonim XP1
Fastest
crossing of Cook Strait- Sealegs
Largest
swimming pool-Chile
Wednesday,
December 17, 2008
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