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  Thursday, January 28, 2010

  Longest online advertisement - world record set by David Sheath

  LONDON, UK -- David Sheath, 28, used 131 bottles of polish to turn a brand new white Fiat 500 into a glossy pink ride while broadcasting over the internet by webcam his progress live and non-stop during the 4 days, 2 hours and 2 minutes , setting the world record for the Longest online advertisement.

   Photo: David Sheath, a former semi-professional footballer, completed the Longest online advertisement in four days, two hours and two minutes. (enlarge photo)    
   
He lived and slept in a special studio in Clapham, South London, where he completed the mammoth task.

    David embarked on the challenge after breaking up with his girlfriend. He said: "I broke up with my girlfriend and thought this would be a great way to get through it."

   
The publicity stunt is a viral marketing campaign launched by Fiat to promote their limited edition Fiat 500 Pink which is available exclusively online.
    The 1.2 litre engine car is only pink on the outsides but comes complete with punk trim, an intense pink centre dashboard and stylish leather gear knob, pink naturally.

   As car manufactures look at decreasing sales figures, cheap online marketing campaigns such as this innovative viral are not only cost effective, they engage a new audience online attracting a broader spectrum of customers.
    Last week, American manufacturer GMC announced that it was preparing to drop expensive TV advertising spots for online alternatives and virals.

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   Thursday, January 28, 2010

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