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  Lightest mobile phone-world record set by Modu mini phone

[March 30]KFAR-SABA, Israel--With only 40.1 g (1.41 oz), the Modu mini phone has set the world record for the Lighest mobile phone.

  The bare naked device weighs mere 40.1 grams (1.41 oz) and has dimensions of 72.1×37.6×7.8 mm (2.8×1.4×0.3 inches).

  (enlarge photo)

  Modu is the world's first modular mobile phone, supported by a variety of ecosystem partners.

   “It is truly the smallest and lightest phone in the world, but the idea is that most of the time you will not operate it by itself but within the jacket or within a ‘Mate’,” explained Modu chief executive Dov Moran.

   At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates - modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.

  Moreover, the Modu phone can be used just about anywhere in the world. “If you go to the movies and do not want to take the full keyboard with you, or the 5-megapixel camera, if you just want to have the communication device with you, you can carry the Modu device,” added Moran.

  Throughout the design process of modu, the emphasis has been on keeping the phone small, light and compact in order that modu's innovative approach could be realized. The result is a phone that is not only miniature, but also superbly designed and minimalist, whilst offering all the functions and capabilities of a normal-sized handset.

   Zack Weisfeld, modu's VP Marketing, said: "With Modu, the mobile phone can now be added to the list of 'invisible' items that people carry with them wherever they go, such as a bunch of keys, their wallet and their watch."

   Features of the Modu Mobile concept phone include:
   # Ability to send/receive SMS
   # Speaker
   # Bluetooth
   # MP3 Player
   # Minimum 1GB of storage
   # Can act as mass storage USB Flash Drive

   Lifestyle, entertainment as well as fashion brands worldwide including music company Universal Music Group are a part of the Modu ecosystem and have partnered with the company to design stylish and customized Modu jackets.

   Other than this, Modu ecosystem partners include mainstream consumer electronics manufacturers who have signed up to design Modu Mates such as MP4 players, digital photo frames and cameras. One of the partners is car multimedia and navigation leader Blaupunkt.

   As of now, some major network operators like Telecom Italia’s mobile division TIM, Russia’s BeeLine and Cellcom in Israel have already committed to Modu Mobile and have already signed strategic partnerships that will hopefully see the first Modu products arrive in Q4 2008.

      Modu cellphone system

     Modu Jackets and Mates        modu Report on TF1 News France     

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