Most People Doing Yoga In Pairs: world record set by Adidas and Wanderlust
BROOKLYN, NY, USA -- Adidas and Wanderlust broke the official GUINNESS WORLD RECORDS Title for Most people doing yoga in pairs at the Wanderlust 108 Brooklyn event in Prospect Park; led by yoga instructors Elena Brower and Lauren Imparato, over 2500 people participated in the record breaking attempt that lasted approximately 10 minutes, according to the World Record Academy. Photo: adidas and Wanderlust Break the GUINNESS WORLD RECORDS Title for Most People Doing Yoga in Pairs. Photo: Adidas (enlarge photo)
"The partnership with Wanderlust allows us to create new and exciting opportunities. Breaking a GUINNESS WORLD RECORDS title was a unique way for us to bring people together and celebrate the largest Wanderlust event in the world," said Alison Stewart, Senior Director for adidas Women's.
Adidas and Wanderlust share a vision of holistic, high-touch experiences that create community around sport and mindful living.
Wanderlust's transformative events attract some of the world's most versatile and committed fitness and healthy-lifestyle devotees, including trainers, instructors and attendees.
A Wanderlust 108 is full day celebration in support of the mindful movement, featuring a triathlon of three intentional activities in a local park: a 5K run, an outdoor yoga flow class and a guided meditation.
"Wanderlust's mission is to help people to find their true north, and part of that is making yoga, meditation and mindfulness practice something that's accessible, attainable, community-focused and fun. The idea of getting grounded while also setting a world record with a friend was immediately appealing, and we're thrilled to be working with adidas and Guinness to make it happen," said Sean Hoess, co-CEO of Wanderlust.
