World's first-ever smart hairbrush: Kérastase Hair Coach sets world record (VIDEO)
LAS VEGAS, NV, USA -- Kérastase, the worldwide leader in professional luxury hair care, in partnership with Withings, the leader in the connected health revolution, announced the Kérastase Hair Coach Powered by Withings — the world's first-ever smart hairbrush; developed in collaboration with L'Oréal's Research and Innovation Technology Incubator, the brush features Withings' advanced sensors and seamless product design along with L'Oréal's patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines, according to the World Record Academy.
Photo: Developed in collaboration with L'Oréal's Research and Innovation Technology Incubator, the brush features Withings' advanced sensors and seamless product design along with L'Oréal's patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines. (enlarge photo)
The Guinness World Records world record for the most people cutting hair is 1,214 and was achieved by UNITED DANKS INTERNATIONAL (Japan) at Yokohama Arena, Yokohama, Kanagawa, Japan, on 11 November 2014.
Guinness World Records also recognized the world record for the largest hair clippers in the world, unveiled on 16 July 2004, was built on Discovery Channel's BIG! television show and measure 16 ft 0.5 in (4.88 m) long, 4 ft 6 in (1.36 m) wide and 3 ft 1.75 in (95 cm) tall.
According to a report published by L'Oréal scientists* , forceful hair brushing has been proven to cause hair damage, including breakage and split ends.
The Kérastase Hair Coach Powered by Withings minimizes these risks, taking advantage of multiple sensors that provide information on the quality of hair and brushing patterns.
● A microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage.
● 3-axis load cells that measure the force applied to the hair and the scalp when brushing.
● An accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous.
● Conductivity sensors to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement. The brush itself is splash proof.
These sensors feed data automatically via Wi-Fi or Bluetooth to a dedicated mobile app, which then takes into account weather factors like humidity, temperature, UV and wind, which also impact hair's manageability and quality. By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app provides valuable information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and Kérastase product recommendations.
"Technology is transforming consumers' daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin," said Guive Balooch, Global Vice President of L'Oréal's Research and Innovation Technology Incubator.
"By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person's relationship with their hair can look like and are showing how connected devices can revolutionize the beauty industry."
The high quality battery-powered brush works with a variety of hair types and the simple act of brushing begins the data collection process.
"For more than 50 years, Kérastase has pioneered luxury hair care that's at the forefront of scientific research," said Vincent Nida, General Manager of Kérastase.
"Our customers see their hair as intimate expressions of their identities, and we are always looking to provide them with high quality tools and technologies that make their hair as beautiful as possible. With the Kérastase Hair Coach Powered by Withings' personalized data and real-time product recommendations, we are bringing new insights to customers' homes for an even more bespoke hair care experience."
Retailing for under $200, the brush will be available mid-2017 at select Kérastase hair salons and the brand's website, and through Withings' online sales and distribution channels.