Tuesday, May 3, 2011
Most Fans on Facebook in 24 Hours: Frito-Lay set world record
PLANO, TX, USA -- PepsiCo's Frito-Lay division announced that its rapidly growing Facebook community set the World Records title for "Most Fans on Facebook in 24 Hours," garnering 1,571,161 new "likes" (i.e., fans) on April 11, 2011.
There is no previous Guinness world record for this category.
Guinness World Records also recognized the most popular puzzle game on the social networking site Facebook: Bejeweled Blitz (PopCap, 2008), which attracts over 10 million monthly active users as of October 2010.
To achieve the feat, Frito-Lay ran a few promotions at once, including a replica of the company's Flavor Kitchen in New York City's Times Square and live demonstrations on its Facebook Page.
The company also tied in with Zynga's FarmVille and let players harvest sponsored in-game crops to earn virtual goods.
As a reward for setting the world record, Frito-Lay is giving away a coupon for a free bag of chips to the first 24,000 consumers who "Liked" the Page and registered for the prize.
"When we set out to share the latest news around our product portfolio and the culinary inspiration behind our newest products made with all natural ingredients, we wanted to do it in a way that truly engaged our fans in the story," said Ram Krishnan, senior director, marketing, Frito-Lay.
"Our fans responded in the biggest way possible – by setting a Guinness World Record for their engagement with us. It's a remarkable achievement and we're excited to thank the fans who made it possible."
Related world records:
Largest online guitar lesson: Steve Vai (Video)
Largest Digital Archive of Holocaust Victims: Google's Holocaust collection
Oldest Facebook user: 103-year-old Lillian Lowe
Most comments on a Facebook post : Swayze's Fans
Most expensive domain name - sex.com
Most People Tagged in an Online Photo - Orange
expensive virtual item - Crystal Palace Space Station
update of relationship status - Dana Hanna and Tracy Page
Online Collaborated Jigsaw - Lipton Yellow Label Tea
popular video ever - Numa Numa by Gary Brolsma
downloaded application in 24 hours - Firefox
domain name - Llanfairpwllgw- yngyllgogerychwyrndrobwll-Llantysiliogogogoch.com
Tuesday, May 3, 2011