Friday, October 8, 2010
Longest line of sandwiches - world record set by Kraft Foods
DUBAI, UAE -- 150 volunteers from Kraft Foods used half a tonne of cream cheese spread, 10,000 baguettes and nearly 900 kilograms of tomatoes, cucumbers and olives to create a sandwich chain that stretched over 2.6 kilometres at the Dubai Outlet Mall - setting the new world record for the Longest Line of Sandwiches.
Photo: It took half a tonne of cream cheese spread, 10,000 baguettes and nearly 900 kilograms of tomatoes, cucumbers and olives to create the World's Longest Line of Sandwiches. Photo by Pankaj Sharma.
The previous Guinness World record for the Longest line of sandwiches was 3,000 sandwiches measuring 1,378.34 metres, set in Piove di Sacco, Padova, Italy in the Centro Commerciale Piazzagrande. Dubai beat it by 667 meters.
The rows were measured by Abdul Kalam, a surveyor at Ajman-based Falcon Survey Engineering.
"It has met all the record-breaking requirements," said Liz Smith, adjudications executive of Guinness World Records.
The requirement was that the sandwiches should touch each and "they cannot be more than 50 centimetres in length and there must be at least two ingredients and the bread must be buttered or have some form of spread." ( in this case slathered with spreadable Kraft cheese).
It took half a tonne of cream cheese spread, 10,000 baguettes and nearly 900 kilograms of tomatoes, cucumbers and olives to create the Longest line of sandwiches.
Sean Murphy, general manager of Kraft Foods said the recording-breaking event is to highlight that many people still do not have a full meal. It is part of the company's efforts to give back to the community.
The sandwiches will be packed and distributed to 5,000 workers in the Sonapur, Al Quoz and Jebel Ali labour accommodations, said Mohammad Al Zarouni, manager of the Red Crescent in Dubai.
The sandwiches will be packed with an Oreo packet and a chocolate bar.
The event was held in partnership with UAE Red Crescent Society, Dubai Outlet Mall, and Advanced Baking Concept.
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Friday, October 8, 2010