Thursday, February 18, 2010
Thobe - world record set by Lomar
Red Sea Mall, JEDDAH, Saudi Arabia -- The
Jeddah-based thobe company, Lomar,
created a thobe measuring 33.90 meters in height and 17.20
meters in width , setting the world record for the Largest
Photo: the world's
Largest Thobe is 33.90 m long, 17.20 m
width and weighs 500 kg. The Thobe took more than 20 workers
to design and make in over 2 month. (enlarge
“The idea of creating the largest
thobe in the world occurred to me for several reasons.
I wanted to give my appreciation to Jeddah. Jeddah has now
been mentioned once more in the Book of World Recordss. We at
Lomar are happy we have been a part of this,” said Lomar’s
owner Loai Naseem.
“The thobe took nearly two months and more
than 20 tailors to make. It will be cut into smaller dresses
and thobes and will be donated to local charities,” he added.
“This is the first time Lomar has
held an international event and it won’t be the last time,”
Tafaseel LLC, owner of the trademarked
brand “Lomar”, recently celebrated “The World's
Largest Thobe” in Red Sea Mall, one of the largest mall
in Jeddah, in the presence of His Royal Highness Prince Fahd
bin Meshari bin Abdul-Aziz Al Saud, as well as a large crowd
of visitors ,media and TV channels.
Loai Naseem, the co-founder and CEO of
Lomar, said” we thought of doing this for several
reasons, one is to say thank you for our city, and to do our
part of social responsibility by making new Thobes out of
Thobe in the world and donating them to the charity institution
Mr. Naseem added “ this is our first major
event internationally, and not be the last, we still have
more to come for this year and the years to come, he also
thanks Clorox, the orphans charity institution , and red sea
mall for support that.
His Royal Highness Prince Fahd bin
Meshari bin Abdul-Aziz Al Saud, has praised this act, and
said” we are pleased to see the people of this country work
hard to place Saudi Arabia on the top in all fields. The Kingdom
will always have bright image around the world”
Founded in 2002 from their home living room,
the initial concept was started by Loai Nassem and his wife,
Ms. Mona Al-Haddad, who building upon their passion for design,
wanted to introduce fashion sense and creativity into traditional
Saudi attire. They strove to create a new level of style by
reinventing traditional norms and transforming them into bold
and dynamic fashion statements.
In 2005, was the opening of a first retail
location in the Al Rawdah District in Jeddah, the formal launch
of the Lomar brand.
Since inception, Lomar has become a pioneer
in the traditional Saudi men’s apparel market, winning a loyal
fan base and receiving multiple accolades, including wining
Saudi Fast Growth Startup 100 List twice.
Headquartered in Jeddah, Saudi Arabia,
with additional outlets in Riyadh and Al Khobar, Lomar
is in the process of completing the construction of a new
centralized production facility that will allow it to enter
a period of rapid growth.
The Lomar thobe has broken two previous
Guinness world records, the first by a UAE designer and the
second by a Palestinian designer in 2009.
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Related world records:
wedding dress-world record set by Ling Rong
rosary-world record set by Mohammed Alasiri
string of prayer beads-world record set by Mustafa Kara
quilt-world record set by Daphne O’Connor
Kurta-world record set by Pakistani craftsmen
Thursday, February 18, 2010