[Oct 22] Dubai International Airport,UAE--Sorouh Real Estate P.J.S.C
has unveiled a record breaker today - the largest poster in the
The poster, produced by Ad-Air, is 20,000 square
meters in size and measures 200 by 100 metres.
The poster lies lies flat on the ground alongside flight
path to Dubai International airport, targeting airline passengers.
Dubai International Airport is the first
of over thirty of the world's busiest airport that will feature
Ad-Air's unique posters. Bigger than 3 football pitches put toghether,
it is estimated that over 14 milion
people will see this site alone, in the next year.
To make the site poster-ready, over 360 tonnes
of concrete was removed to level the ground beneath the poster.
Over 200 tonnes of concrete was put to solidify the leveled area,
whose fencing streches to almost 1 km. nearly 2 kms. of cable wire,
6 x 30 mt.light poles carrying 48 x 2000 watt high-efficiency stadium
lamps, which is turn require 150,000 k.w. of power from on-site
generators light it up at night.
The poster itself requires 20,000 sq.mt. of special
canvass for the sign and the same amount again to keep the poster
covered until the campaign begins. It took over 70 workers along
with 8 contractors working 24 hours a day over 8 weeks to make it
At the press conference held today at the Hyatt
Regency Hotel which overlooks the poster, Sorouh announced the record
along with the launch of its Sorouh Faces campaign.
Through this initiative, Sorouh launched a corporate
citizenship campaign that will, in the coming months, collect one
million faces to place on the poster. For every photo gathered,
Sorouh will donate $1 to the UAE Red Crescent, totaling a donation
To gather the 1 million photos, Sorouh has launched
a dedicated website, www.sorouhfaces.com,
where anyone can upload their pictures at no cost.
Innovation, creativity and responsibility to society
are inherent to Sorouh's business ethics and corporate culture.
Today, in addition to unveiling a world first with a creative approach,
we are also proclaiming our adherence to supporting the welfare
of others who are not always fortunate enough to have a roof over
their heads and who strive for a better life,' said Mr. Masood Al
Awar, Special Advisor to the Chairman of Sorouh and Executive Director
Sales and Marketing.
After calling upon all present to donate their pictures
for this noble cause, Mr. Al Awar explained how the donation would
be used. 'Sorouh is committed to bringing communities together in
perfect balance. Our $1m donation will help fund a new Red Crescent
programme which will repair and reconstruct the homes of the underprivileged,
here in the UAE, who cannot afford to carry out this essential work
themselves. This programme is close to our hearts as housing is
one of our main areas of activity and I am pleased that Sorouh can
be a founding donor,' continued Mr. Al Awar.