Largest Wildlife Feed Cake-world record set
by Birdola Products
GRAND RAPIDS, MI, USA --To mark the company's 20th
Products created a 5-by-4-foot, 14-inch-thick and
700-pound wheight wildlife seed cake-setting the world record
for the Largest
Wildlife Feed Cake.
"We've grown considerably in the last 20
years," said President Frank Hoogland, who owns
Birdola with Grand Rapids businessmen Dan Pfeiffer
and Rich Postma.
"We continue to develop new products and pursue
new markets. We hope to keep that trend continuing."
"The world's Largest
Wildlife Feed Cake will give all the birds a feast
for the balance of the summer and well into the fall," Hoogland
Products donated the world's Largest Wildlife Feed
Cake to Blandford Nature Center after the event. The Mayor
of the City of Grand Rapids, The Honorable George
K. Heartwell accepted the cake on behalf of Blandford
"We expect it to last three months,"
said Kristin Tindall, ecology education coordinator
at Blandford, whose desk faces the feeding area where titmice,
chickadees and woodpeckers gather with chipmunks and squirrels.
"It's like a picture out of 'Snow White' here."
The seeds are held together by a vitamin-laden
protein binder the company developed when the founder, the
late Don Metz, searched for a way to reduce mess and waste
at bird feeders.
Products invented the cake-feeding system for wild
birds over twenty years ago, and continues to be an innovator
in wildlife feeding today.
employees, who number 30 to 35, have the capacity to manufacture
up to 14,000 seed cakes a day at its Broadway Avenue NW plant.
And during busy times, it does, Marketing Manager Rick
Today, truckloads of sunflower seeds come
in from the Dakotas, peanuts from Georgia, millet from Colorado
and nyjer seed from Pakistan, Myanmar and India.
Cherries and blueberries sometimes come
from Michigan, but with prices up "tremendously" for all commodities,
Savino said, the company tries to find the lowest prices at
the right standards.
Large national chains and mom-and-pop
stores are carrying Birdola's
Locally, Meijer, Family Fare and D&W Fresh
Markets carry the lines, including the best-selling, 2-pound
Birdola Plus Cakes that hold together even when pecked.
National chains that sell their products
include Petco, PetSmart, Lowe's and Menards.
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Monday, May 18, 2009